Samples of marketing materials for the film Every Breath Counts: Idiopathic Pulmonary Fibrosis.
Summer Productions creates HTML emails to promote premiere screenings and broadcast events. The online advertisement with broadcast dates and link to website for Every Breath Counts was emailed to a targeted audience of 40,000.
Summer Productions creates print advertisements for newspapers and journals to promote broadcast events. Print ads for Every Breath Counts were placed in The Washington Post Express, with an estimated readership of 286,900, and JAMA, with circulation of over 300,000.
See the back page of The Washington Post Express
Summer Productions arranges premiere events for program screenings and panel discussions, bringing together partners, stake holders, and policy makers. This gallery of images is from the most recent premiere screening held at the Newseum in Washington, D.C. with 120 guests who included patients and their family members, physicians, politicians, and advocacy groups.